First, there is absolutely nothing wrong with being a dork. I have been called one on occasion. I hung around with some in high school and college.
But at my high school, there were different classifications than just 'popular' and 'reject'. Here they are, from highest to lowest:

Popular group - girls who wore too much makeup and not enough clothing, dated the guys who were on the football team or in college (ooh) usually on some kind of spirit squad, although our cheerleaders sucked because our dance team was the shiznit.
guys who were on the football team and in regular classes(not advanced placement or honors) guys who were on the basketball team and in regular classes

Sporty group - girls and guys who were into sports, but not into the popularity thing. They just wanted to play. (on the girl side, I partially belonged to this group, because all my friends were really good at soccer) [note: the girls didn't date the guys though]

Overachiever group - those who were in AP classes, and really smart, but they did other things too, like student council and service commissioner (read: glorified hall monitor) [I was also a part of this group]

Thespians(no I didn't say lesbians) - both guys and girls totally into all aspects of theater, you could never miss them during their performances. Also, they made it cool to be 'out' at my school. (I was also in this group, but only because I was in the musicals and such)

Smart group - the kids in the honors and AP classes, but they were always reading or doing homework or something, so that they couldn't give any more time to the school other than academics. (notice that these are farther down the list than the overachievers, what does that say? If you're not involved in something, no one knows you, except that you're really smart)

Band geeks group - they hung out together, they played in the band together, they went on trips and had stories that began with "one time on a band trip". (I was also associated with these cats, but by default, because there's one group that isn't in any kind of lineup)

Magik group - D & D, magik cards, dorky and slightly obsessive kids that played in the halls because they were too shy to go out and meet other people.(even these guys are above...)

The kids that never really fit into a group - call them environmentalists that do nothing, call them musicians that don't play any instruments, call them radicals that never rebelled, call them what you want, they just didn't fit into any category, but they weren't losers. They stuck together. Khaki shorts, message t-shirts that probably meant something but they wore them just to say look at me! I'm a dork! Oh, and don't forget hiking boots that mostly had never seen the dirt of a trail.

Then there was this other group. They were so far beyond their years, they showed up for a class at seven a.m.! A whole hour before the rest of the school (and no it wasn't detention) They don't go along with the others, because they kicked so much ass that they didn't need to be labeled anything other than cool. Maybe its a legacy of the beat generation, I don't know, but they were cool cats. THE JAZZ BAND!!! Sure there were some band dorks in Jazz band, but they assimilated to be jazz musicians, above the petty everyday cliques of high school. Our band won every competition it entered. We got kids to swing dance during lunch (just imagine those popular girls actually doing something other than check their makeup at school). Most of the kids went on to really cool colleges like Cal, Stanford, Oberlin, Berkelee, UCSB, UCLA, or they went on to become professional musicians. And it is the group that I am most proud to have been a part of.

Ok. enough ranting for one hour. I just was thinking about this when two different groups came into the store today, one wearing jerseys, the other with cell phones plastered to their heads.